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The Holy Grail: Effective marketing for Gen Z
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Generation Z is for marketeers a target group difficult to reach. Those born between 1996 and 2015 are purposefully looking for content. This generation is known to be very fussy, expects quality above all else and cares a lot about social values. The last few years, marketeers have been looking for the Holy Grail: they start a quest to reach and captivate this critical audience.
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