Brands are increasingly looking for alternatives to classic advertising. Product placement and other forms of brand integration and brand experience are on the rise. Famework is therefore launching an online platform that brings interested brands into contact with audio-visual production houses, stage productions, events, and celebrities. "Brands and content creators often cannot find one another or it takes them too long. That is why we are developing a platform that can match them by means of algorithms", according to the founders Pieter Dewinter and Tom Notte. Famework was just launched in Belgium and expects to operate internationally very soon.